DR. YASMIN DAVIDDS
Dr. Yasmin Davidds is an international best- selling author and negotiation expert specialized in teaching women's the intricacies of effective negotiating. As one of the top leading female negotiation experts in the U.S. and Latin America, Yasmin has trained and consulted thousands of corporate leaders in over 200 blue chip companies throughout 22 countries in the art and skill of negotiation. Her clients have ranged from senior judges to tribal leaders, from unionized prison guards to accountants, and from railroad officials to diplomatic trainees. Her practical experience includes a wide range of public and private sector efforts in Brazil, Columbia, Argentina, England, France, Spain, South Africa and the U.S. She has helped lead intervention and assistance programs to disputing parties and has advised corporate, non-profit and governmental teams on how to prepare for important negotiations.
As a leading negotiation public speaker, Yasmin has presented to companies such as Proctor and Gamble, General Electric, Wal-mart, Coca Cola, American Express, Johnson and Johnson, Microsoft and Apple among many others. As a women empowerment specialist, she has conducted hundreds of presentations to organizations in some of the nation’s most prestigious universities including Stanford, Harvard and the University of Southern California (USC). Yasmin’s commitment to the empowerment of women has brought her recognition and acclaims from the U.S. Congress, the California State Senate and the California State Assembly.
A graduate of USC with a degree in Business Entrepreneurship, Yasmin went on to receive her Master’s Degree in Women Studies and her doctorate degree in Organizational Psychology. For more information about Dr. Yasmin Davidds and her work, please visit www.yasmindavidds.com and www.latinaleadershipinstitute.net.
YOUR OWN TERMS:
A Woman's Guide To Taking Charge of Any Negotiation
When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hard-ball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating. In Your Own Terms, negotiation expert Yasmin Davidds helps women strike a balance, merging our natural strengths (collaboration, relationship building, listening) with a firm grasp of established tactics. Guidelines, stories, and exercises illuminate the psychology of negotiation and reveal how women can: control how they are perceived; eliminate self-sabotaging beliefs and behaviors; discover their personal negotiation style; envision the ideal outcome and map backwards; build leverage; understand an opponent's approach and adjust theirs in response; deploy persuasion and redirection tactics; and set the bar high and negotiate to get there. With this empowering book, women learn the skills to win on their own terms - and open doors they never knew were shut.
“Your Own Terms is a no-nonsense guide to achieving empowerment for women in the workplace. Your Own Terms goes beyond just “leaning in” and shows you how to take command of situations. If you are ready to develop win-win negotiating skills, the lessons from this book will provide the know-how needed to assure successful outcomes.”
Alfred E. Osborne, Jr., Ph. D.
Senior Associate Dean and Professor
UCLA Anderson School of Management